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[MILLENNIALS] one of the largest generations in history, are about to move into their peak spending years. They are ready to reshape the economy; their unique experiences will change the ways we buy and sell. They will force companies to consider how they do business for decades to come. Brands must progress and modernize and revolutionize how they seek to reach this abstract audience. l Millennials are the segment of Americans born between 1980 and the mid-2000s, are the largest generation in the U.S., representing one-third of the total U.S. population. The top of Millennials are only in their early thirties, most members of this generation are at the beginning of their careers and so will be an important engine of the economy in the decades to come. -Forbes
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[GEN Z] America’s youngest generation, “Gen-Z” or those born after 1998, are now entering their formative years and rising in influence. At nearly 70 million in size and growing, the eldest of which are now entering college and/or the workforce, this cohort will soon outnumber their Millennial predecessors. Raised by Gen-X parents during a time marred by economic stress, rising student debt burdens, socio-economic tensions and war overseas, these youths carry a less idealistic, more pragmatic perspective on the world. Born device in-hand, Gen-Z is America’s first generation of true “digital-natives” and they will be America’s most diverse to-date (first to be majority non-white). Over the past several years, educators, employers, researchers, retailers and the like have spent significant time and resources dissecting the Millennial mindset. But the time has already come to focus to Gen-Z, which promises to be just as, if not more, influential.
[For more information on Gen Z] |
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